One of the major benefits of advertising at railway station is to catch
the sameperson on a number of times over the course of a week or month.
Railwaystation advertising offers advertisers the opportunity to promote their
productwhile the commuter has dwell time waiting for the train and to also get
thatmessage across to the commuters on the train.
Why Advertising in Railways ?
• Spontaneous and prompted ad awareness
• Campaign recognition
• Message comprehension
• Right Attitude towards advertisement
• Persuasion and intention to purchase product/service