As with all effective brand strategy, umbrella advertising require a single
message, an expression of a commonsense benefit grounded in human
emotion that opens the way to own the conversation within
a business category.
Why Umbrella Branding ?
• Extra cost of Brand creation is not required.
• Umbrella branding help to create dependent perception about product
as parent Brand.
• Brands get abound in business.
• Umbrella branding helps to give positioning to product
• New product launch become easier and cheaper
• New product find ready recognition and market set up.